Having the highest number of internet users in the region, over 20 million people and over 200 thousand internet hosts, egypt is a country that would offer wide access to a broad audience. Our 2020 africa report include trends, statistics, opportunities, sales data, market share, segmentation projections on the ecommerce market. The story of ecommerce in egypt will change as more households connect to the internet, legislation regulating online activity evolves. The story of ecommerce in egypt will change as more households connect to the internet, legislation regulating online activity evolves and consumer credit becomes more widely available. Eldahan2 abstract the amount of ecommerce conducted on a global scale has grown exponentially as internet access has become more widespread. Egypt is committed to leveraging ecommerce and the digital economy as a powerful catalyst for innovation, growth, trade and social prosperity. The official language is arabic and widely spoken foreign languages are english and french. Ensuring that egypt taps its full potential for ecommerce growth to drive its digital. The national ecommerce strategy was launched in december 2017, in cooperation with the united nations conference on trade and development unctad, the main partner in the preparation of the national ecommerce strategy for egypt.
Globally, ecommerce development differs by country. Pdf the reality of ecommerce in egypt and its role in. Consumers are currently asking for convenience, and shopping at supermarkets is becoming a leisure activity. Egypt is the largest and most strategic market to target in mena. Introduction of egypt egypt is a republic in north africa. List of ecommerce companies operating in egypt by category and type figure 46 share. Egypt country commerce report the economist intelligence. Factors affecting ecommerce adoption in smes in the gcc. Most online transactions are in the categories of electronics, entertainment, airline tickets and fashion.
Pdf barriers to ecommerce adoption in egyptian smes. Ecommercewiki and third parties, use cookies and similar technologies in order to optimize the functioning of this website, to analyze its use, to offer personalized advertisements, and to enable you to send us a message via instant messaging, or provide feedback on our website. Egypt is home to the highest number of internet users in the arab world, with over half the population online, accounting for 48 million users. An empirical investigation of ecommerce in egypt sage journals. These figures account for less than a quarter of the population.
Shop in multiple languages arabic is the official language in egypt. Ecommerce has become increasingly popular in our everyday business and personal lives. Calling an ecommerce marketing agency for your forthcoming activity in egypt will capacitate you create an efficient and sound ecommerce operationning for your business. The 2014 state of payments report issued by payfort highlighted the opportunities in the rising arab market in which ecommerce payments expanded by 45 percent in 20. This paper describes the emergence of ecommerce in egypt with a focus on the challenges faced that relate to a number of social, technological, financial and. The service covers 56 countries rules in critical areas such as setting up a business, human resources, incentives, taxes, and intellectual property. One aspect of this growing ecommerce in egypt is the costplus based market for electronic signatures esignatures. Pdf the role of the government in ecommerce in egypt. One primary driver will be unlocking the potential of ecommerce, which is still underdeveloped in egypt representing only 0.
It entails a set of recommendations that support decisionmaking policies in key aspects of ecommerce and contribute to overcoming the challenges facing ecommerce. The thesis covers the dimensions of ecommerce in a legal context as follows. The ecommerce solution is offered in both arabic and english, just like the ikea website in egypt, to support immigrants and expats. The gcc and egypt account for 80% of the ecommerce market, and they have been growing at a 30% annual rate, more than twice as fast as the rest of mena see figure 1. As well as it was cleared that the main factors of ecommerce that enhancing companies competitiveness are the strong ict infrastructure in. The ecommerce orders will be fulfilled from the ikea store in cairo until the central unit opens in february 2020. Section 2 addresses ecommerce legislative landscape of egypt including esignature law, draft ecommerce law and challenges associated with electronic contracts. A research trilogy into ecommerce adoption in small businesses in new zealand. This chapter describes the emergence of ecommerce as a vehicle for business development and the opportunities it represents for africa with an. Profile of msmes in egypt is designed to answer some common questions about the role and impact of the sector in egypt. The impact of culture on online purchasing omar ramzy1 omar h. The ictpr national ecommerce strategy for egypt was prepared under the overall direction of shamika sirimanne, director of the technology and logistics division of unctad.
This report is a practical guide to egypt s business regulations and business practices. Ecommerce will witness the largest growth in the coming years if only because egypt is a virgin market, explains nassar. Egypt was part of the ottoman empire, and then under british rule till it was declared a republic in 1953. Ecommerce internet access egypt is the third most populated country in africa with its 99. Ecommerce challenges and opportunities in egypt world trade.
Egypt is a founding member of the united nations and the non alignedmovement, formed in. Ecommerce industry in egypt a comprehensive overview of the information technology industry in egypt including telco and software companies, as well as the latest industry news. Ecommerce faces numerous challenges in the egyptian market. However, the lack of statistics on ecommerce is a major challenge for mapping ecommerce uptake and measuring its impact. To position itself for strong ecommerce growth, egypt should build on the strengths of its ict sector, skilled workforce and competitiveness as a regional centre for business process outsourcing. This study provided an insight about factors which led to the adoption of ecommerce in small and mediumsized enterprises smes in the gcc with an empirical study of kuwait. It is aimed to position dubai as a global ecommerce marketplace by bringing local and international markets closer. Ecommerce industry in egypt egypt business directory. Alia elmahdy, professor of economics at cairo university, said, there is a lot of potential in the ecommerce market in egypt.
It is a large country with a huge population and a lot of untapped. Growth rate in the number of shipments for the big two. Investment by private companies such as telecom operators and spending by egypt s government amounted to e. Retail business in egypt thai trade center, cairo sherif yehya 2 egyptian consumers are beginning to expect cleanliness, quality, and a wider variety of products. This paper takes one of these aspects, the cultural aspect, and attempts to explore its relationship between it and between ecommerce diffusion.
Ecommerce hub establishment in the uae the uae government set up a dutyfree ecommerce hub matajircom in 2014, as an initiative to work closely with local and international companies. Section 1 deals with the background issues of ecommerce and uncitral and oecd efforts. Crossborder ecommerce is distributed among the us 35%, asia 30%, europe 25% and 10% is inside the mena region. Ecommerce is evolving rapidly, but data are scarce the global landscape of ecommerce is rapidly evolving, with increasing relevance for developing countries. Ecommerce, egyptian culture, developing countries, internet access, e marketing, egypt, trust. Since the webs commercial explosion in 1995, the growing popularity of ecommerce in egypt has revolutionized the way computer users shop for goods and services gentile, 1999. Ecommerce market in the middle east is the fastest growing in the world and egypt is one of the main forces behind that growth. It entails a set of recommendations that support decisionmaking policies in key aspects of ecommerce and contribute to. The year 2019 will be the year of inflectionpoint growth for ecommerce in egypt. Although businesstoconsumer ecommerce has lagged, businesstobusiness ecommerce has grown steadily in egypt. The one day event dives into the various trends, pains and opportunities for ecommerce across the mena region. Both for domestic and crossborder inbound and outbound. Crossborder ecommerce opportunities the majority of uae shoppers 60% buy from other countries online.
619 1210 628 531 364 1289 278 1117 1228 1481 529 969 1573 568 1194 776 578 1537 1345 163 608 1089 1226 265 459 1193 595 695 352 442 1332 33 1046 291 1052